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  2. After reviewing the key features of e-commerce, digital markets, and digital goods, why are firms increasing the use of these tools? What benefits do these tools provide firms?

After reviewing the key features of e-commerce, digital markets, and digital goods, why are firms increasing the use of these tools? What benefits do these tools provide firms?

Description

E-commerce, digital markets, and digital goods are increasing throughout society.

After reviewing the key features of e-commerce, digital markets, and digital goods, why are firms increasing the use of these tools? What benefits do these tools provide firms?

What potential drawbacks do you see in the use of these tools? What are the benefits and drawbacks these tools bring to retailers?


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