Discussion

Resources are prevalent and accessible for conducting research on publicly traded companies (Yahoo Finance, MarketWatch, CNN Money, etc). For this week’s critical assessment, you will utilize the Park Library Databases to collect and analyze data relevant to your final case. You will access the Library databases from Canvas and select Library. Select Company Research (top center of page) and scroll down to Business Source Complete. Business Source provides reports and analyses covering company, industry, and financial data.

Using Business Source choose one of the following topics to present in a professional critical analysis using a minimum of 350 words.

Asset 340.png Topics (Choose one)
Choosing either Visa or MasterCard, conduct your search via Business Source. Identify key competitors with the industry and utilize the SWOT analysis information to discuss and critically analyze Strengths, Weaknesses, Opportunities and Threats.

Choosing either Visa or MasterCard, conduct your search on Business Source or an external financial site. Using the Financial Data, Financial Statement and Analysis and our Ratios and Formulas, evaluate your chosen companies ROE and Net Profit Margin from 2019. Critically evaluate the importance of these ratios and how your company compares to their competitors.

Your critical response should have a minimum of two sources published in the last 12 months which should be used to support the content within the postings, proper in-text citations. Your responses should be professionally written and correctly formatted references should be prepared consistent with the APA. The list of references should be physically positioned at the end of the postings.