ASSIGNMENT
Evaluate and justify the use of case study research methods in banking and finance.
Introduction, Rationale, Research
Question (1), Aim (1) and Objectives (3)

How important is the banking industry regarding their role in the economy? Why is the industry important to the UK economy in terms of contribution to the economy (£/employment/tax)?

Why are the selected banks representative of the industry? How comparable are they in size, products and services, brand value, market share, geographic segmentation, number of employees? How will the size and scope of selected banks affect your overall analysis? What is the research question?
What is the research aim? Identify research objectives?

Review of the environmental factors that affect global banking groups performance. (case study and analytical research)

Review and justification of PESTER analysis. (Justify PESTER analysis and identify key environmental factors that significantly affect performance in the industry) Briefly explain why each of these factors affect banks performance. analysis method (case study and analytical research)

Identify and apply key ratios used in measuring financial and non-financial performance for banks,
For each of the selected ratios (using CAMELSmodel) explain what it
measures and how it ismeasured. Justify why the ratio is selected.

Analyze performance using 5-year data for each of the three banks and the industry average. Rank the banks to show which bank is the best performing for each of the ratios (compare the three banks + the industry average). Comment on why it is the best performing bank over the last five years Are the banks performing below or above industry average and
benchmarks?

Ranking and findings. supported by evidence from literature and industry. explain the ranking and findings. for some number of measures. Very limited evidence is used to explain the ranking and findings. used to explain the ranking and findings.

Analyze appropriate secondary data to develop a report with justifiable conclusions and recommendations

Develop a ranking template and collate the individual rankings to calculate the overall ranking for the three banks. The weighting of the individual measure should be justified. The
overall ranking should
identify the best and worst performing bank and explain Specific, Measurable, Attainable, Realistic and Time bound (SMART) recommendations for the worst performing
bank to improve its performance. Use literature and evidence from industry to support recommendations.