Buyer behaviour

Answer 2 questions by your choice. 800 words per question

Questions

Question 1
Explain the differences between new task, straight re-buy and modified re-buy in relation to organizational behavior. How can B2B marketers communicate effectively to cater for different needs and wants?

Question 2
Describe reference groups, assess their relative effects and provide examples to support your thinking. What are the factors affecting one’s likelihood to conform?

Question 3
Examine the relationship between lifestyles, who we are and what we do. What is lifestyle marketing, and what techniques does it use? Give examples wherever appropriate.

Question 4
“We are what we consume”: How is this statement relevant to the understanding of the self? Explain the way in which products shape consumers using appropriate examples.

Question 5
Examine the role of attitudes in how consumers relate to brands. How do different hierarchies contribute to the establishment of relationships? Give examples as appropriate.

Question 6
Explore the relationship between culture and magic, myths and rituals. What role do these belief systems have for brands and consumers? Use examples to clarify your answer.