⦁ Define e-commerce, and how it differs e-commerce differs from e-business, identify the primary technological building blocks underlying e-commerce, and recognize major current themes in e-commerce.
⦁ Identify the primary technological building blocks underlying e-commerce.
⦁ Outline major current themes in ecommerce.
⦁ Describe the unique features of e-commerce technology and their business significance.
⦁ Describe the evolution of e-commerce from its early years to today.
⦁ Compare and contrast B2C and B2B eBusiness models.
⦁ Discuss key business concepts and strategies applicable to e-commerce.
Assignment
Discussion Question:
Select an e-commerce company. After visiting its website or mobile app:
⦁ Describe its business model based on the information you find there.
⦁ Identify its customer value proposition, its revenue model, the marketspace it operates in, and who its main competitors are.
⦁ Discuss any comparative advantages you believe the company possesses, and what its market strategy appears to be.
⦁ Discuss what you do or do not find appealing about this company.