ASSIGNMENT QUESTION

Principles and practices of marketing

Edit Principles and practices of marketing to answer the question of what is Hugo boss position in the market and to reinforce this in the 4 ps of the marketing mix that was used.

Choose one of the following companies:
Fashion Home Interiors
Hugo Boss Bo Concept
Oliver Bonas Heals/ Habitat
Primark Ikea
Use a portfolio approach (visuals and written commentary) to critically evaluate how the company:
• Has used at least four of the seven marketing mix elements in their UK operations, to reinforce its positioning within the last three years. (40 marks)
• Reflects strategic decisions and relevant taught theories in its marketing efforts.
(30 marks)
• Does/ can evaluate the effectiveness of its marketing efforts. (20 marks)
The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks)
You must make reference to taught theories/ models/ strategies throughout your
work
ASSESSMENT CRITERIA
• Knowledge of relevant literature that would permit an understanding of affective marketing mix solutions. This will take the form of strategies and tactical plans that are supported by a sound information base.
• Depth of research and analysis skills that consistently draw on taught theory, models and strategy.
• The ability to identify creative marketing skills and knowledge in a practical and applied situation. The work should demonstrate intellectual originality and imagination. Academic skills appropriate to level five studies. This will include grammar, layout and referencing.