Assignment Directions: Complete the items between pages 6 and 11 (Attached/ Score Template):
Products and Services
Marketing Plan
– Market
– Economics
Product/Service features and benefits
Customers
Competition
Assignment Directions: Complete the items between pages 12 – 15:
Positioning Niche
Strategy
Promotional Budget
Location
Distribution Channels
Sales forecast
Complete the information between pages 16 – 21 and submit the document to this assignment area.
Production
Location
Legal Environment
Personnel
Inventory
Suppliers
Credit Policies
Management and Organization
– Board of Directors
– Management advisory board
– Attorney
– Insurance agent
– Banker
– Consultant or consultants
– Mentors and key advisors