PLEASE SEE DOCUMENT (mostly about content creation, mock up digital marketing posts etc.)

In this Assessment, you are required to plan, develop, implement,
monitor and tune the digital media strategy proposed in Assessment 2
and apply your ability to copywrite content.
The content you publish should be engaging and relevant to the target
audience. Your aim is to build and maintain a good relationship using a
range of different digital media platforms.
The ongoing analysis and evaluation will help you to make any
changes and adaptations to your initially proposed strategy
(Assessment 1 and 2) that may be required to reach the target
audience.
Ensure you keep records of any changes or adaptations implemented
during this phase and include them in your evaluation in Assessment 4.
You need to demonstrate a thorough understanding of the media
platforms and audiences when you copywrite, post and tune your
content.
To achieve this, you need to:
• Develop and write the unbranded content for your selected
platforms and channels as planned in your Assessment 2 content
calendar.
• Publish/post content at least 3 – 7 times each week (depending
on your strategy and channel) on various digital channels in
weeks 7,8 and 9.
• Make sure you hyperlink your content across various channels.
• Each week monitor and test if your strategy is working. Thinking
about your goals, decide if your chosen angles and pitches are
successful and adapt changes in your content calendar
accordingly if necessary.
• Measure if you have reached your SMART objectives and
analyse the performance of each post.
• Check if your choice of channels, key words and content is
engaging your target audience in the way you expected.
• Confirm that your content/media items presented are connected
to a current or relevant topic/discourse in the digital sphere and
are achieving the reach you intended. Adjust if necessary.
• Evaluate the impact of your digital media strategy.
a. Does your content draw attention?
b. Did it gain visibility?
c. Does it maintain presence?
d. Does it interest and engage your target audience?
• Tune: implement changes to your strategy/calendar/content if
needed and continue developing and publishing new unbranded
content. Remember it is vital to maintain an ongoing activity and
connection to build relationships with your target audience.