General Expectations
● Overall quality of the writing (is it clear and professional? Are there grammar issues?
● Is the topic relevant (e.g., about romantic relationships)?
● Is it aesthetically pleasing? (Would consumers/audiences be drawn to it and could they understand it?)

Critical Analysis
● Is the topic thoroughly reviewed with scientific content?
● Are there at least 10 facts from 5 scientific (peer-reviewed) sources that are properly cited?
● Is the information useful to the intended audience?
● Is the content factual?
● Is the writing concise, but filled with necessary information?