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  2. Discuss the arrival of Japanese automobiles in the United States auto market in the early 1960’s.

Discuss the arrival of Japanese automobiles in the United States auto market in the early 1960’s.

Using Garvin’s 8 Dimensions of Product Quality:

  1. Discuss the arrival of Japanese automobiles in the United States auto market in the early 1960’s.
  2. What dimensions of qualities were absent from American made autos that allowed Japanese auto sales growth over the past 50 years?

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