Description of the reassessment
You are required to examine a sector of your choice in-depth and suggest ways to develop a new brand to enter that sector. You are expected to analyse the industry and the market and develop a new brand detailing the new brand components and offer strategic recommendations to effectively develop and manage a strong, favourable brand.
The individual report aims to:
* Assess your knowledge and understanding of the interrelationships of the key components of brand management
* Assess your ability to analyse and evaluate any challenges managers face throughout the course of strategic brand management.
* Challenge your knowledge and understanding of brand management theories to provide a creative, appropriate course of actions on a business idea.
* Develop your writing skills to effectively present your analysis and arguments in a professional and persuasive manner.