Instructions
In this unit you will be completing the first two sections of a Strategic Marketing Plan. This plan is to be based on your New Shoes Simulation company.
Marketing Plan Section I: Situation Analysis (Internal and Environmental Analysis)
The internal analysis (company history)
Market Description (competitor’s analysis)
Current Marketing Mix Description/Situation ( Existing Product, Price, Distribution, Promotion)
The environmental analysis (SWOT- Strengths, Weaknesses, Opportunities, Threats)
Marketing Plan Section II
Objectives and issues: at least 2 objectives (specific and measurable)
Marketing Strategy:
Branding
Positioning
Target Market (Market Segmentation)

Assignment Parameters
Accurate description and reference of all concepts and theories learned from the course material.
Practical examples of concepts that lead to a continuing interest in the topic.
Synthesis of concepts and theories from other course activities.
Well-organized, clearly presented work ( free from excessive spelling and grammatical errors)
Properly cited sources using APA 6th edition.
Ensure use of the assignment rubric, template, and guidelines (attached)