Leadership Brand

Trying to achieve market leadership and the status of a leadership brand seems to be an essential aspect of corporate success in today’s competitive business environment. Many authors feel that management leadership plays a determining role in the quest to build a brand that outshines the competition. Would you agree with these statements, please discuss this in detail. In order to support your arguments, give one detailed case study example of a Latin American, Chinese or Indian company that has management to achieve a best-case example of becoming a leadership brand. Please conclude your paper by giving a number of management recommendations of how companies can achieve leadership status. (please be aware, you could be a leadership brand in a very regional setting, i.e. it is not necessary for Europeans to know this brand, it could be purely an Indian, Latin American or Chinese leadership brand).

 

References and sources

At least 40% of your sources need to come from highly rated (A, B & C) Journals (Jourqual Rating, ABS Rating, JCR Rating).

The remaining 60% of your sources can be books, whitepapers, internet articles or other sources that can be EASILY checked and verified.

At least half of your sources should be no older than 6 years.

While quality is always more important than quantity, you need to use at least 15 different sources for your paper.

Paper coverage

Factual Coverage of the Topic (Completeness in addressing the topic, Accuracy and extent of individual assessment of the problem, Soundness of the argument, Logic in the subject matter layout, Balance in weighting sub-questions, Differentiation and use of the literary sources)

Language (Clarity and strictness of the formulation, Level of expression, Grammatical coverage, Spelling and punctuation)

Formal Issues (Structure, cleanliness and completeness, meeting formal requirements: word processing, meeting formal requirements: citing of sources)