CRITIQUE AND REPORT-Pakistani International Airlines (PIA) Fake Licences/Air Crash

Based on the following case study

1.Demonstrate the following knowledge and understanding

• how crises develop and the response strategies that organisations develop

Demonstrate the following skills and abilities

• to critically analyse both crises and the response strategies that organisations develop

2.• Firstly give an outline in report format of what actually happened in the crisis scenario.

• A critical analysis should follow in a report format of the way the crisis was handled by the organisations involved.

• A simple description of the events will not be acceptable

• Distinguish various types of crises from each other

• Define various response strategies

• Apply theoretical models to a case study

3.the report should particularly focus on :

• Communication in a crisis

• Examples of Crisis (Crisis and Greenpeace)

• Analysis of a crisis

• Storytelling

• Boundary Spanning

• CSR

4. EXCELLENT… MARKETING/ CRISIS INSIGHT & APPLICATION.

BREADTH, DEPTH & INTEGRATION OF LITERATURE/EXAMPLES INTO WORK

EXCELLENT… LEVEL OF DISCUSSION/ANALYSIS/ CRITICAL EVALUATION &/OR REFLECTION CLEARLY DEVELOPING POINTS IN THE APPROPRIATE WAY WITH THOROUGH CONSIDERATION OF ALL POSSIBILITIES.