Business

It’s been some time since you became the General Manager of the Turul Wineryin the FLIGBY® simulation theme and gameplay. As the General Manager of the Turul Winery, you spent countless hours of time and a great deal of effort assessing the design and strategy of the organization. You have a deep understanding of the organization, and the owner has requested that you formulate a strategic plan to improve the competitive advantage of the Turul Winery within target markets. This requires you to conduct an additional series of strategic analyses to build an understanding of the competitive position of the Turul Winery in current and potential future markets. You will analyze the external environment to explore opportunities and threats to the business. Furthermore, you will investigate the internal environment of the Turul Winery to determine factors that lead to competitive advantages for the business. Based on your findings, you will construct a business model canvas to inform your market research efforts in order to identify a business expansion opportunity. Your goal is to demonstrate skill and expertise in assessing and planning a results-oriented organizational (business level) strategy focussed on resilience, efficiency, and innovation to ensure competitive advantage, sustainability and growth. You will use the results of these analyses to inform the development of a strategic plan due to the owner of Turul Winery in two weeks time.
Use the following criteria to conduct various forms of analyses to inform your strategic plan for an expansion effort into the international marketplace.

Strategy Report Format
Use a report template to develop your strategic report to the owner of Turul Winery.
Your strategic report should have a title page, table of contents, executive summary page, content pages, and a reference page.
Design a professional report using images, charts, diagrams, etc. to aid in the dissemination of information.
The strategy report is written in third person.

Strategic Planning & Analysis
Explain the strategic planning process.
Explain the purpose of strategic analysis in the strategic planning process.
Evaluate the current mission, vision, and values of the Turul Winery business.
Explain the concept of competitive advantage and why it is important to an organization.