Week 2 Discussion Questions

Select only one of the two discussion questions below and provide a thoughtful 250+ word response to all of the questions (250 words total, not for each section).

OPTION #1 – REFERENCE GROUPS

Explain two of your personal reference groups.
Identify one additional product or service that you purchase for which you believe reference group appeal or influence in general would be minimal. Explain your answer.

How can you see reference groups influencing business to business (or B2B) buying? In other words, how are the products that a business purchases influenced by their reference groups? Discuss this in terms of members of the buying center or any other groups that could impact B2B buying decisions.

OPTION #2 – GEODEMOGRAPHIC SEGMENTATION

Go to ESRI to access their Tapestry Segmentation webpage

Read through the information in the “Explore Your Community’s Characteristics” area.
Click on START EXPLORING and then you will be prompted to enter a ZIP Code.
Input a zip code with which you are familiar and click submit.