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  2. In today’s current global environment, why should a company engage in international business? Using a minimum of five new peer reviewed journal articles, provide examples of companies who were successful in doing this. Is their strategy similar to the Hout, Porter, & Rudden (1982) article? Explain.

In today’s current global environment, why should a company engage in international business? Using a minimum of five new peer reviewed journal articles, provide examples of companies who were successful in doing this. Is their strategy similar to the Hout, Porter, & Rudden (1982) article? Explain.

International Business

Read Hout, Porter, & Rudden’s (1982) How Global Companies win out article and review the three examples of the companies that were successful in competing globally. Each of the companies had a different approach to executing global strategy.

In today’s current global environment, why should a company engage in international business? Using a minimum of five new peer reviewed journal articles, provide examples of companies who were successful in doing this. Is their strategy similar to the Hout, Porter, & Rudden (1982) article? Explain.

https://hbr.org/1982/09/how-global-companies-win-out


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