Historical Case Study

This first case study should focus on a paradigmatic case in the history of strategic communication (as a reference, you can you can read some historical cases in learning unit 4).

Follow the APA style guidelines. Style will make up to 15% of grade in this assignment.

The case study should follow this structure:

1 – Definition of the situation:

Why was communication necessary?
(20%)

2 – Strategy:

Definition of the strategic goals of the campaign, the particular target audiences and the channels used to reach them.
(20%)

3 – Communication:

How were the outreach tools created and the messages delivered?Explain
(20%)

4 – Evaluation:

To which extent was the campaign effective
(25%)

You should be able to write this paper in 10 pages (Times New Roman, double spaced).