Introduction TO CRM

Write one or two paragraph’s explaining Gartner’s Eight Building Blocks of CRM. In a table, identify the aspects of an organisation that need to be addressed for each of the eight blocks. Select the two blocks that will be applied to the Corus Hotel.

FIRST BLOCK

Examine the performance of the Corus Hotel based on this block and provide evidence to support the answer. Provide at least one recommendation for improvement.

Second block

Examine the performance of the Corus Hotel based on this block and provide evidence to support the answer. Provide at least one recommendation for improvement.

Conclusion

Provide a rating for the performance of the Corus Hotel on each of the two selected blocks using Gartner’s Maturity Model.