Final Project – Marketing Plan

The three parts of the overall marketing plan that will be completed this week are Marketing Strategies, Timeline for Completion, and Measuring Results. thoroughly addresses the following components and support them with sources you locate during your research for the assignment.

What are some of the specific strategies you will use to promote the team? Please list and explain a minimum of five (5) marketing strategies based on what you’ve learned about the Charles Town area. While contemplating marketing options, please be sure to consider how each strategy could be measured for success. In other words, there must be a minimum of one measurement tool for each marketing strategy. For example, since most marketing plans have expanded past the use of a simple website presence, lets use an organization’s website as an example. If creating a new website was your marketing strategy, it could be measured in several ways. This includes total number of hits, the number of times your keys words show up in web searches, etc. Since the use of websites was used as an example here, it may not be one of the five marketing strategies incorporated into your assignment.

Provide a proposed timeline, in a list format, for the implementation of your recommendations. In other words, how long will it take from the time the announcement is made to bring the team to Charles Town, until opening day? What are the sequence of things that must happen with proposed dates?

How will the results of implementing the marketing plan and strategies be measured for success? provide a measurement tool for each of the five marketing strategies you proposed.