1. In Chapter 12 we learn about ALL different types of media and how it has changed over the years. Paid, owned and earned media has been discussed. Give an example of earned media during the pandemic. How was this received (positively or negatively) and by what vehicle (publicity, word of mouth, social media, interest sharing)?

2. Since taking this course and learning more about advertising, have you seen an ad that you may otherwise not have noticed due to your new found knowledge? What was the ad and where was it located?

3. Online communities are used in brand communication. Describe a community (maybe you are a part of it) and what are the benefits for their followers? Upload a link or example.