You and a couple of your fellow FAU friends created a startup business. It has been so successful that you and your partners are ready to establish a headquarters. While you all still live in Florida, you, your partners, and the company’s advisory board are not sure Florida is the best location. Therefore, you have agreed to research the issue, write an analytical recommendation report, and prepare and deliver a persuasive recommendation presentation that is paired with an outline of this presentation.

Audience: Your partners and your company’s advisory board.

Your Role/Task: The partner tasked with finding the best location in which to headquarter your business, comparing and contrasting that location with Florida, and recommending whether the company should establish its headquarters in Florida or the other state.

Assignment: Follow these steps:

Determine the type of start-up company—e.g., accounting, entertainment, finance, healthcare, hospitality, international business, manufacturing, marketing, merchandizing, technology. It could also be a retail store or a non-profit.

Here’s an article and a link to other resources to give you some ideas:

America’s coolest college startups:

U.S. Small Business Administration:

Create a name for your company and brief description of it.

Identify three critical factors (criteria) in determining the best state in which to locate your business.