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  2. Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing.

Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing.

Essay: 2500 words

Essay topic: Explain how digital marketing and Integrated Marketing Communication (IMC) influence relationship marketing and discuss the key variables/concepts of Relationship Marketing. Identify the contemporary issues relating to these concepts.


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