C A S E S T U D Y Q U E S T I O N S
1. Analyze Pandora using the value chain and
competitive forces models. What competitive forces
does the company have to deal with? What is its

customer value proposition?
2. Explain how Pandora’s “freemium” business model

works. How does the company generate revenue?

3. Can Pandora succeed with its “freemium” model?
Why or why not? What people, organization, and

technology factors affect its success with this

business model?