M131 Assignment Number: CW1
Assignment Weighting: 25%
Assignment to submit:

 Individual Report (Word document – 1000 words)
 + Pair/group PowerPoint presentation – Project Pitch Duration: 10 Min

Assignment Title
Assessment Learning Outcomes
 LO 3. Utilising modern technologies and electronic resources to support information
retrieval, data analysis for effective marketing and communication.

 LO 5. Develop independent lines of argument supported by evidence from a range of
research sources to critique relevant literature, case studies, communication campaigns, and
information, and challenge viewpoints, ideas and concepts;

 LO 6. Critically appraise the challenges of cross–cultural communication, and demonstrate a
systematic understanding of the strategic, interpersonal and psychological aspects of
negotiations through effective negotiating in a professional context and manages conflict.