Digital and Social Media Marketing
Assessment 3: Digital Marketing Campaign Plan
Assessment type Individual assignment, professional report

Overview
Digital marketing has become an important means of communicating with current and future customers through a variety of digital channels. A sound digital marketing campaign is the blueprint for specific digital marketing activities, detailing the strategies and tactics that will be used to achieve specified objectives in a given time period.. Be open and explorative with the digital marketing tactics, consider how each aspect of digital marketing works with another to provide a comprehensive digital marketing solution for your client. Remember, you have to do this digital campaign for the proposed client in this course. You are NOT allowed to select your own client. You are NOT permitted to contact the client directly – any questions you wish to ask must be firstly forwarded to your lecturer.

Learning Outcomes Assessed
⦁ Discuss principles of strategic digital marketing and the role of digital and social media channels.
⦁ Explain the role of digital marketing in the contemporary marketing environment.
⦁ Critically analyse and research digital marketing situations.
⦁ Apply marketing theory to create digital marketing solutions.
⦁ Digital communication and/or literacy.