Description

Analyze and apply the Capsim Mini-Case Study entitled “RD.”

Your Capsim company makes electronic sensors. You are fortunate because you have information on your customers’ performance requirements and how they may shift with time. Not many companies have that advantage. Address the following in your paper:

Explain how you have used research and development (RD) to avoid creating a product too far ahead of its time, or a product that lags behind market requirements.

Explain why you chose either a single product strategy or a multiple product offering.

How could a balanced business-model be used to benefit a RD team and company leadership?

What lessons will learn from you this experience that would allow you to more effectively use RD in the future?