ASSIGNMENT OVERVIEW:

For this assignment, take a close look at the required readings below:

1.) McLean, S. (2012). Chapter 14 Section 2: Presentations to persuade. Communication for Business Success. Lardbucket.org or The Six Principles of Persuasion by Cialdini (2013).

2.) Then take a look at the Art of Persuasion by Burg (2011) and see which one of them is the most useful for you.

CASE ASSIGNMENT:

When you have finished carefully reading these materials, write a 4-page paper addressing the following issues:

1.) Which of these readings or tutorials was the most convincing or presented the most useful information? Explain your reasoning as to why you found this source more convincing that the others.