The term “business transformation” refers to the process of fundamentally altering the way a
business or organization operates. Personnel, processes, and technology all fall under this
category. These changes enable organizations to compete more effectively, improve their
efficiency, or make a complete strategic pivot.

Business transformation can occur as a result of external change ² such as market shifts ²
or internal change, such as an inadequate company culture.
A business transformation should always be viewed as a positive step forward for the
organization. As such, this organizational change could be pursued to capture a new market
segment, add commercial value to the business, increase production efficiencies, or maximize
human capital.

You are part of a leading consultancy firm, which had been tasked to develop a business
transformation proposal for a multinational company, having a multi–million total revenue,
present across multiple geographies and a diverse portfolio spread across various
categories/market segments/industries.

To do so, you will have to select a multinational company of your choice and use both
theoretical and practical dimensions to provide a detailed analysis and prepare a relevant
business transformation proposal, with the following tasks:

1. Identify the key drivers of change. see the supporting questions:
x What is the challenge the company is currently facing?
x What is driving or causing it?
x Which are the key drivers of change (identify at least 3 key major factors)?
x Are there any unique circumstances that need to be identified?

2. Develop a stakeholder analysis and:
o Identify at least 6 groups of plausible stakeholders and give a short description of
each
o Develop a stakeholder analysis matrix interest on the x–axis, power on the y,
categorizing each stakeholder accordingl, and provide justifications as to why the
stakeholders have been categorized as such