In Chapter 9, we learned about how airlines use yield management pricing to ensure that every seat is filled on every flight, thus maximizing profits. Go to the websites of at least two different airlines. Check the prices of a flight for each airline approximately three weeks from “now.” Then check the prices for the same flights in less than a week, in one week and in two weeks. Write a report on your findings and what they tell you about airline pricing.

2. Do a little research and find an example of a firm that attempted to sell a product or set of products online and failed.

What do you believe are the key factors that led to the failure?

What could the firm have done differently to increase the chances for success?