LSBF
Module

Digital Marketing Communications
Assignment
Title
Digital Marketing Communications Report
Assignment Type Individual Assignment
Word Limit 3,500 – 4,000
Weighting 100%
Plagiarism When submitting work for assessment, students should be aware of
the LSBF guidance and regulations concerning plagiarism. All submissions
should be your own original work.

You must submit an electronic copy of your work. Your submission
will be electronically checked.

Harvard
Referencing &
Special
Instructions
The Harvard Referencing System must be used. The Wikipedia website
must not be referenced in your work.

You are allowed to upload only ONE attachment (e.g. an Excel sheet) in
addition to your original assignment, unless there is a requirement for
more than one document in the assignment brief.

You must upload your assignment in PDF or Word document format. Your
paper will not be graded if it is submitted in any other format.

If you submit your assignment as a PDF version, please include the exact
word count of the assignment on the title page.



Learning
Outcomes

On successful completion of this assignment you will be able to:

1. Critically assess the main approaches to Internet Marketing and E-
Promotion;
2. Identify and critically evaluate effective strategies, tools and
development approaches for digital marketing;
3. Critically evaluate the relationship between effective Internet and
Digital Marketing Communications strategies and successful public
relations management;
4. Evaluate the current Internet and Digital Marketing Communications
practices in a global organisation and identify and critically appraise
suggestions for improvement of these practices;
5. Analyse current developments in New Media and evaluate their
potential impact on the Internet and Digital Marketing
Communications strategies of a chosen organisation.