1.2 Aims & Objectives
The overall aim of the study: To measure the effect of social media content marketing on consumers purchasing decisions in the tourism sector.
Objectives:
⦁ To derive hypotheses about the impact of social media content marketing on purchase decisions in the tourism industry based on a review of relevant literature.
⦁ To determine how social media content marketing factors impact purchase decisions in the tourism sector.
⦁ To identify which social media content marketing factors influence purchase decisions the most.

The first objective will be met by carrying a literature review on the impact of social media content marketing on tourism purchasing decisions. Besides, secondary data will be used to produce research questions and hypotheses based on a thorough grasp of the relevant studies around the topic. Primary data collection will be used to answer the research’s second and third objectives. Furthermore, the data collection for the second objective will further explore the components in the third objective, which will be used to achieve the study’s ultimate goal.

1.3 Research question
The research question that this study will address is:
⦁ Which social media content marketing type has the most significant impact on consumer purchase decisions in the tourism sector?
⦁ Does social media content marketing significantly impact information search in the tourism sector during COVID-19?
⦁ Does social media content marketing create significantly impact purchase decisions in the tourism sector during COVID-19?
⦁ Do people trust social media content marketing during the CODVID-19 pandemic?