Description
Case 6: TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility, by Margaret A. Peteraf, Sean Zhand, and Meghan L. Cooney (page C-57)
Read the case and then respond to the case questions given below.
Case Questions
Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following:
Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of identified concept/norm on TOMS growth.
Review the TOMS website (especially the section on “Impact”) and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social responsibility (CSR). Explain how they will affect customers, suppliers, employees, or society at large.
TOMS CODE OF BUSINESS PRACTICES
Explain what is meant by the term sustainability. Describe actions, principles, and practices of TOMS that are consistent with sustainability. Also describe any of the practices or actions of TOMS that might fail to qualify as sustainable. In other words, provide relevant examples of both sides of sustainability at TOMS.
TOMS Founder and CEO Blake Mycoskie identified a problem, synergized an approach for resolution, and created an infrastructure for execution. Mycoskie built his company on the promise of “One for One,” donating shoes on par with shoes purchased. Evaluate how well that slogan encapsulated Mycoski’s vision and corporate commitment. Be both specific and expansive in your response, providing examples to support your perspectives. For reference, see the linked article on Mycoskie’s recent reimagining of TOMS’ mission.
TOMS is not the only company that employs CSR thinking to avoid producing a negative impact on society. Choose one of the following companies:
