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  2. Provide examples of firms that did not understand their external environment. What were the implications of the firm’s failure to understand that environment?

Provide examples of firms that did not understand their external environment. What were the implications of the firm’s failure to understand that environment?

What are Amazon’s major strengths? Does it have any weaknesses? Please explain. Is Jet.com a potential concern for Amazon? Why or why not?
• Given the importance of understanding the external environment, why do some firms fail to do so? Provide examples of firms that did not understand their external environment. What were the implications of the firm’s failure to understand that environment?


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