Learning Aim A Assignment
Medway Council has many members who run small businesses The members are interested in using social media to promote their businesses but know very little about it. The council has approached your college as they understand learners study a unit on social media in business. As a learner studying a unit on social media in business you have been asked to provide a presentation on using social media for business purposes to deliver to the members of the council.
Task 1 Create a presentation to deliver to the council in which you provide an evaluation of the different ways in which a business can use social media. You should cover the following:

● How social media can be used to interact with customers.

● How to promote business products and/or services.

● Explain the ways in which social media can be used to target a specific audience.

● Explain the audience profiles of different social media sites.
Evidence required – Presentation slides and speakers notes
Criteria reference To achieve the criteria you must show that you are able to:

❏ D1: Evaluate the business use of social media to interact with customers and promote products or services to a target audience.

❏ M1: Assess the different ways in which a business can use social media to attract a target audience.

❏ P1: Explain the different ways in which a business can use social media.

❏ P2: Explain the audience profiles of different social media websites.
Use the Unit 3 PLC Learning Aim to structure your presentation.
Points to include when writing reports or researching.
■ Introduction – what are you about to do and why?

■ Print screen/Clear pictures to support your explanation is MUST.

■ Relate explanations to TARGET AUDIENCE and PURPOSE.

■ Comparison is required as soon as you have more than one option to choose from or explain etc…

■ Have indepth answers/explanations (always think what more can I add?)

■ Make further improvement suggestions at each stage (what could have they done differently)

■ Lastly – sum up what you have researched, talked about, explained and give a verdict (where appropriate)