UL20/0459Page 3 of 3 1)Referring to transaction costs theory and network economic theory explain themechanism by which an intermediary can generate barriers to entry which willmake its services impossible to disintermediate.
2)Discuss the impact of ICT on marketing. For an organisation of your choicerecommend a suitable use of e-marketing tools. Explain how your suggestedsolution impacts upon the company’s transaction costs.
3)Critically discuss how the impact of ICT on contracting costs might influencepricing strategies.
4)Traditional shopping centres (malls and High Streets) are widely perceived tobe under threat from online business-to-consumer developments. Why is thisthe case? Why is this a problem for the operators of the shopping centres andfor local communities? What can the operators of these traditional shoppingcentres do to reduce this threat?
5)What is lean supply chain management? What does this strategy offerbusinesses? What are the disadvantages of lean supply chain management?Why does this strategy work better in some industries rather than others?Make use of examples in your answer.
6)What security threats do organisations face in their e-business operations?What are the potential consequences of these threats for organisations? Whyare the actual consequences often less severe than the potentialconsequences? How do organisations use management strategies to addresssecurity threats?
