In this assignment, you have to read the case study and answer the following:

-What competition does the company face?

-Where does the opportunity lie for the company? What distinguishes Purely Gr…8?

-What marketing objectives do you think Purely Gr…8 should pursue?

-Identify potential market segments for Purely Gr…8. Be sure to describe each in demographic, geographic, psychographic, and behavioral terms.

-Design a marketing mix for your recommended target market.