Description

Developing a Public Relations Plan –

1.State the name of the organization and describe its mission and purpose.

2.Explain in detail the facts of the event that generated negative publicity and why this situation would create negative publicity.

3.Create the specific goals your campaign will try to achieve, and justify why you chose these goals.

4.Design and explain the steps you will take to achieve your goals.

5.Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.