Demonstrate an integrative understanding of both the context and environment in which marketing research takes place;

Apply marketing research principles and concepts inclusive of ethical practices;

Access and select a range of both qualitative and quantitative data collection techniques.

Demonstrate an extended knowledge of secondary and syndicated data sources

Design a research project including a sampling plan anda survey instrument;

Summarise and present data graphically and in a written report;

Critically evaluate marketing research; and

Engage independently and collaboratively to plan, implement and analyse research, which informs marketing decision making and problem solving.