Gilmore’s Tires, Inc. (aka Goodyear Tires, Inc.)

Scenario: Mr. Gilmore and his managerial staff agree that everyday driver feedback is a valuable strategy to strengthen market share. In addition to this feedback, Mr. Gilmore feels that rewarding a customer’s loyalty to his brand will facilitate a long lasting business relationship.

Instructions:

Propose IT solution

– Detail current information system (Note: It can be assumed this organization has a dynamic information system capable of deploying all components associated with CRM

– Describe activation of component(s), if needed, required to deliver this solution

– Recommend a customer loyalty program (if needed)