overview of strategy formulation and strategy implementation processes along with IP protection issues

A part of effective new product launch execution is appropriate to market communication. Describe a hypothetical new product and the strategy that will be used to place it in the market. Discuss the sorts of marketing communications that fit the product, its strategy, and the market.

Explain why these sorts of marketing communications are appropriate and likely cost-effective. As always, provide clear, concise, focused and well-documented responses and respond to at least two posts by colleagues.