Healthcare Business

Instructions

Part 1: Create a marketing tool for your practice to advertise the new vaccine clinic. You can either create a brochure to send out in the mail or posters to display around town. Consider your audience (who are you targeting?) while you create this item. Think about what would catch your eye as a customer when putting this together. You can create this tool in Word as a poster with clip art, etc. (watch copyright information), or as a brochure or submit it in PowerPoint form. Your grade will be based upon how effective your tool is at addressing the target audience, how well you catch their attention, the quality of the information you provide them, and the overall look of the tool. Be sure to address customer perception.

Part 2: Create a professional letter to the board explaining your marketing ideas and how you plan to reach the target market of the business through your brochure or poster and what you plan to include in it. The letter should include information that is important for the board to know about the marketing tool, your analysis and conclusions about the potential impact of the marketing tool, anticipated reactions of the potential customers, and suggestions on what board members could do to help.