This assignment is a case study on transformation, which is one of the elements of this course. Below is a brief overview of digital transformation vis-a-vis companies in USA:

88% of companies report they are undergoing digital transformation (source:Altimeter Group)
85% of enterprise decision-makers say they have a time frame of two years to make significant inroads into digital transformation or they will suffer financially and fall behind their competitors (source:PWC)
25% of companies have a clear understanding of new and underperforming digital touchpoints (source:Altimeter Group)

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience.

For this assignment, select one of the following companies: Amazon, Ford, General Electric or McDonald’s and discuss how the company has achieved digital transformation to achieve success in the following areas:

CUSTOMER: (Harness customer networks and reinvent the path to purchase in line with their real behaviors)
COMPETITION: (Rethink the competition and build platforms that deliver competitive advantage)
DATA: (Turn data into assets that prove results in real time)
INNOVATION: (Innovate by rapid experimentation)
VALUE: (Judge change by how digital transformation helps create the next business)
Since digital transformation doesn’t happen overnight, it also doesn’t hurt to show short-term wins along the way.