– Explain the product and the company’s primary target market. What are the niche characteristics of the product and the traits of the primary target market?
– Identify and describe the competition and overall marketing environment.
– Evaluate how this product is positioned in the marketplace, the influence the brand has on its product category.
– Assess how the company’s marketing strategies for this product affect its business success—what would you recommend the company do in terms of this product to assure its long-term success?