4.2 Discussion:

Gillette’s “razor-razor blade” model is frequently cited as a classic business model and/or marketing innovation. Keeley uses this model as an example of his Profit Model Innovation type. Read and respond to the questions below
• Identify and describe another product/company that has employed this “razor-razor blade” model
• Identify and explain the potential limitations and/or problems with this “razor-razor blade” model that may create an opportunity for competitors
• Specific to Gillette, what new model has been recently introduced to the market that has successfully challenged Gillette’s classic model?