An Individual Written Report examining an existing digital business of your choice and the factors impacting on its business growth. (2,500 words. Excluding graphs, tables, appendices and references).

Read the scenario below before undertaking the tasks which follow:

Write a report examining an existing digital business of your choice. You will need to identify and describe the factors which impact on the businesses growth and consider what is essential for a sustainable digital business model.

You will need to cover the following key issues:

• Your understanding of digital business

• The distinction between digital business and the traditional business (i.e. the face-to-face business transaction)

• Factors that led to a greater push for digital business in general

• The mode of operation of your case study

• Describe the growth of your case study over a period of time

• Identify external factors that may impact on the business operation of your selected digital business (i.e. political, economic, legal, ethical etc.).

• Point out important factors that you consider essential for a sustainable business