Business Plan

Executive Summary for the whole report (300-350 words)
The Market
Market research
[What statistical research have you completed to help you analyse your market? Did you use a survey/questionnaire? If so, you may like to attach a copy of your survey/questionnaire to the back of this plan.]
Market targets
[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned time frame? Are they monthly or yearly targets?]

Your customers
Customer demographics
[Define who your target customers are and how they behave. You can include age, gender, social status, education and attitudes.]
Key customers
[Identify your key customers. (These can be large consumers of your products or individuals whose satisfaction is key to the success of your business.) How will you target your products/service to them?]
Customer management
[How will you maintain a good relationship with your customers? What techniques will you use? How will you keep your customers coming back? Have you introduced customer service standards? Do you follow any particular code of practice?]