Undertake a literature search to locate scholarly articles on the topic of audiences, how they have evolved over the last twenty years, and the implications for their particular discipline.

1200-1500 words (250 -300 words per article)

Undertake a literature search to locate scholarly articles on the topic of audiences, how they have evolved over the last twenty years, and the implications for their particular discipline (e.g journalism, public relations, sports media, marcomm). From that research, students then need to construct an annotated bibliography from the five most relevant sources. Your work needs to summarise in your own words the key arguments and claims put forward in each article, and evaluate each source, as they relate to the evolution of audiences from the perspective of your discipline. A template will be provided for this assessment.

Assessment criteria

Identification of relevant scholarly articles – 9

Ability to identify, summarise and evaluate the key arguments from the literature as it relates to the topic – 9

Accuracy of expression, grammar and punctuation – 4

Correct referencing (APA or Harvard) – 3