For this assignment, answer the questions below; your assignment should be a minimum of two pages in length, and it should be formatted according to APA guidelines. A title page and reference page should be included in addition to the two pages of content. Convince the reader that your response to the questions is correct. Outside sources other than the textbook are not required; however, they can be helpful in your responses.

Describe the importance of trust in developing a buyer-seller relationship.
Identify and describe the personal selling approach that you feel would work best in the situation described in the case study.