IA3 consumer behavior
Go to the link below to complete the VALS survey:
http://www.strategicbusinessinsights.com/vals/presurvey.shtml
Click on the link at the bottom of the page that says “Take the Survey” to start the survey. The site will provide you with a primary and secondary VALS type.
Your assignment is to discuss your results. You must do the following for full credit:
Include the results screen showing your primary and secondary VALS type. It will say, “Your primary VALS type is [one of the VALS types], and your secondary type is [one of the VALS types].”
Click on the name of both your primary and secondary VALS types. This will take you to a description of both types, which you will also need to include.
You can take a screen shot and paste your VALS types and descriptions into a word document or type them up yourselves.
Write up a BRIEF (1 paragraph) discussion about your VALS types. Do you think the primary and secondary VALS types are accurate descriptors of you at this point in your life?
Are there other VALS types that you feel better represent you (you may want to read the descriptions of some of the other types to answer this)? Do you think your VALS types are stable or will they change as you get older?
